Content Marketing

Content marketing is one of the most powerful digital marketing strategies. Content marketing is a form of marketing focused on creating, publishing, relevant, and consistent content to attract and distributing content for a targeted audience online.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Content writing aims to provide the "speech" to a website, summarizing what the website is about and explaining what the site offers to potential customers. Content writing is a form of online writing which is closely linked to web marketing campaigns. Every website has a specific target audience and requires different content. It means creating the writing which appears on websites that are designed to sell or promote a specific product.
It refers to the act of sharing knowledge, advice, or entertainment in a consumable format that may include:

• Blog articles
• Social media marketing
• Emails
• Webinars
• Assessments
• Apps

W3 Web Market Solution Some Category of Content Marketing

• Infographics: Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
• Digital / UX writer: Digital/UX writers are especially adept at writing core pages for websites. The Content Strategist / UX Writer are responsible for developing the strategy and the execution of content across digital channels. They Provides leadership on UX project team efforts to ensure content and design meet business objectives and user needs.
• Social media writer: Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks
• Subject matter expert: A subject-matter expert (SME) or domain expert is a person who is an authority in a particular area or topic. SMEs are highly accessed by instructional designers to extract intelligence when developing courseware and learning programs.